If you’ve ever asked,
“Why is my electricity rate higher than the business next door?”
—you’re asking the right question.
The answer surprises most people.
Loyalty Is Not Rewarded in Texas Electricity
Texas electricity pricing is market-driven, not relationship-driven.
Being a “long-time customer” doesn’t unlock better rates. In fact, many long-term customers pay more, not less, because:
- Their contracts roll quietly into higher renewal pricing
- They haven’t re-shopped the market
- Suppliers assume they won’t move
Meanwhile, a business that locked at the right time may be paying significantly less—on the same grid.
What Actually Drives Your Rate
Electricity pricing depends on:
- When you locked your contract
- How your energy is used (load profile)
- What suppliers were competing at that moment
Two businesses side by side can have completely different outcomes based on timing alone.
The Broker Advantage
Retail electricity companies only sell their rate.
Energy brokers see multiple suppliers, multiple terms, and real-time market shifts. That visibility is what creates savings—not loyalty programs or teaser offers.
The Simple Test
If you haven’t reviewed your rate in the last 12 months, there’s a strong chance:
- You’re overpaying
- Or you’re exposed heading into renewal
A bill review answers that in minutes.
Send your bill to info@amerigyenergy.com
or
Call 877-631-8875 for a free comparison
No pressure. Just clarity.