The Worst Time of Year to Lock in an Electricity Rate in Texas
Most people lock in electricity contracts based on fear. Unfortunately, fear is expensive. Summer Is the Most Common — and Costliest — Mistake Texas summers bring headlines: That fear pushes prices up. When demand peaks, so do long-term contract rates. Locking during summer often means paying a premium that lasts for years. How Smart Buyers […]
Why Your Neighbor’s Electricity Rate Is Lower Than Yours (And It Has Nothing to Do With Loyalty)
If you’ve ever asked,“Why is my electricity rate higher than the business next door?”—you’re asking the right question. The answer surprises most people. Loyalty Is Not Rewarded in Texas Electricity Texas electricity pricing is market-driven, not relationship-driven. Being a “long-time customer” doesn’t unlock better rates. In fact, many long-term customers pay more, not less, because: […]